Discover how Ingram Micro applies B2C strategies to enhance B2B sales, focusing on personalization, efficiency and ...

B2B sales are becoming more digitalised, with fewer face-to-face meetings. Find out why marketing is taking on more sales ...

B2C examples include: B2B and B2C businesses differ in sales cycle length, purchase decisions, customer relationships, and more. The B2B sales cycle is usually longer and more complex than B2C.

Digital Sales Rooms are revolutionising B2B sales. Find out how these tools drive data-driven growth and optimise the ...

Today’s business-to-business (B2B) sales cycle is not just long, it fails to meet the changing needs and expectations of customers, especially within the technology industry. Applying proven consumer ...

A strong brand reputation acts as a critical trust accelerator in longer B2B cycles involving many stakeholders, ...

Effective sales and marketing in B2B relies on accounts. Salesforce was designed to focus on leads. Therein lies the problem.

However, B2B buyers simultaneously address tasks five and six throughout the entire buying process. Connect the buyer journey to the sales process The B2B sales process has faced massive disruption in ...

The traditional B2B sales process has long been using manual work, people-based decision-making, and time-consuming research. AI copilots are systematically changing these old methods to introduce ...

By anchoring go-to-market (GTM) strategies around the product, Walnut aims to reshape the B2B sales process—delivering clarity, efficiency, and satisfaction for both buyers and sellers.