B2B tech marketing is evolving rapidly. Traditional lead-generation models are giving way to more targeted, influence-driven strategies that focus on long-term engagement rather than short-term ...

The B2B marketers, he said ... when they’re evaluating options and making critical decisions for their tech stack.” Cotoia expects content to remain central to the strategy going forward.

Buyers say the top things that make them distrust B2B tech brands are when vendor content is outdated or salesy, according to recent research from Informa Tech. The report was based on data from a ...

As AI technology matures, the adoption gap between B2B and B2C may narrow. However, for now, genAI plays a more pivotal role in B2B’s complex, research-heavy environments than in B2C’s fast ...

Covid-19 has forced B2B lending startups and ... The policy and technology developments — demonetisation and GST, India Stack APIs, and RBI regulations in this regard — have helped fintech ...

And yet, now we are producing a lot of the tech in B2B that is enabling all of this AI revolution,” she says on the podcast. With over 30 years in tech marketing at Dell, IBM, Box, SendGrid ...

A leader in B2B pipeline generation, this recognition follows TPG's recent inclusion in the 2024 Inc. 5000 list and cements their industry ...