In this model, your customers are other businesses or companies. Some examples of B2B business models include: B2C stands for business-to-consumer. With B2C, you sell your products or services to ...

Airlines are a good example. No one wants to go on holiday ... They want creative, engaging and helpful campaigns. B2B isn’t B2C. However, B2B is changing. So it’s important to understand ...

We hear from IBM, Capgemini, Workday and EY about how B2B marketing is being reimagined as it looks to forge deeper ...

Opinions expressed by Forbes Contributors are their own. Rhett is a DC based executive coach who covers entrepreneurship. As the global health crisis winds down, the world looks toward in-person ...

B2B sales are becoming more digitalised, with fewer face-to-face meetings. Find out why marketing is taking on more sales ...

for example. It was no different in the pharmaceutical industry. But now, firms can use data to pinpoint and target potential B2B customers across digital channels, just as B2C firms do.

I know B2B brands don't like to be compared with B2C brands. Some think it's unfair, whereas others think it's just inappropriate: apples and oranges. I'll confess I think the differences are more ...