My understanding of B2B and B2C is as below: It does not require heavy marketing to begin. It helps to get immediate feedback and iterations. Financial planning is easy. You know the ...

The world of content marketing has long been divided into two distinct buckets: B2C and B2B. But as our understanding of customers' minds evolves, it's becoming evident that separate lines can—and ...

B2B marketing is often seen as different from B2C marketing, and for good reason. Businesses in the B2B sphere typically view marketing strategies as a cost instead of a measurable investment. They ...

Businesses must rethink their branding, marketing and customer engagement strategies to remain relevant today.

B2C companies, in contrast, focus on high-volume transactions, shorter decision windows and broad-market appeal. B2B marketing operates with a smaller audience but gathers deeper data, tracking ...

B2B is often seen to lag behind B2C in marketing, and nowhere is that more true than in the pharmaceuticals industry. Pharma isn’t exactly known for its creativity, and brand-building often ...

Nokia has very high awareness but customers are no longer familiar with what the brand does after shifting its focus from B2C ...

Global head of advertising business marketing Bridget Evans discusses B2B and B2C synergies and the route to securing ...

On this episode of the Marketing Vanguard podcast, host Jenny Rooney she sits down with Carrie Palin, CMO of communications ...

In the pharma sector, compliance, credibility, and communication play a crucial role. Amura has helped pharma companies craft ...