These figures make a concrete case for businesses and B2B marketing companies to shift their focus on millennials who are taking over purchasing arms of businesses in the U.S. and across the globe.

However, this can be made easier and profitable with the help of B2B marketing as this targets influential companies and organizations instead of individual consumers who have a low likelihood for ...

What can leaders do to secure the budgets they need and lower these unprecedented levels of scrutiny, while still showing ...

Generative AI (GenAI) is rapidly transforming B2B marketing with its ability to accelerate content creation with text- and image-generating power. GenAI enables scalability, faster content production, ...

B2B marketing is often seen as a machine built for efficiency—programmatic ad buys, automated email funnels, and endless reports on cost-per-click. But three former Dentsu B2B APAC executives think ...

Business-to-business (B2B) is one of the most dynamic spaces in all of marketing. Here we provide deep insights about all of the trends shaping a sector that is transforming daily before our eyes.

Check out exciting tools that can optimize your B2B marketing efforts, from data to video and AI. The post 13 must-try B2B marketing optimization tools appeared first on MarTech.

Often, pharmaceutical marketing teams focus on their product ... These are attributes B2B pharmaceutical companies need to communicate through their brands. Look at the Pfizer and GSK examples ...

Cespedes, Frank V. "Coordinating Marketing and Sales in B2B Organizations." Chap. 7 in Handbook of Business-to-Business Marketing. 2nd ed. Edited by Gary L. Lilien, J. Andrew Petersen, and Stefan ...

An investment mindset can help businesses spend their B2B marketing budget more wisely and develop an actionable and scalable B2B marketing strategy. An investment mindset is, quite plainly, a ...

What often gets overlooked in the "rational" world of B2B marketing is the fact that buyers respond to compelling stories.

B2B marketers face mounting pressures from ... As inflation continues to impact business costs, marketing operations are also facing longer timelines. What used to be quick decisions, like ...