MarTech on MSN4 天
Balancing the human-to-AI mix in B2B marketing
While the hype warns AI will take marketing jobs, its pattern matching can’t beat a human’s creativity, empathy and ...
LinkedIn Report Reveals 5 Key Trends Reshaping B2B Marketing
LinkedIn report highlights five key trends reshaping B2B marketing, emphasizing revenue metrics, AI attribution, and ...
MarTech on MSN3 天
Smarter attribution strategies to help B2B marketers prove campaign value
A new LinkedIn report highlights ways marketers can improve their tracking and optimization of results. The post Smarter attribution strategies to help B2B marketers prove campaign value appeared ...
Materoals Handin World magazine18 天
Forecasted growth of UK logistics makes marketing 'a must' in 2025
Using marketing to grab more market share may be critical for ambitious companies in logistics, as analysts predict the UK ...