As bass anglers, the better part often refers to our fishing. While setting self-improvement goals for the new year is a great tradition, it’s never a bad time to start, no matter the time of year.

Yes, the debate on the best bass fishing lure could last ... making it an excellent choice for beginners. In the vast world of fishing tackle, the soft plastic stick bait, most famously known ...

Yes, the debate on the best bass fishing lure could last forever ... and incredible ease-of-use for all anglers from beginner to pro, the soft stick bait has earned its place as the go-to lure ...