Behavioral scientists study when and why individuals engage in specific behaviors by experimentally examining the impact of factors such as conscious thoughts, motivation, social influences, ...

"Motivation" is determined by the pattern of reinforcement and punishment. For example, intermittent reinforcement produces greater persistence. Fixed ratio schedules produce greater frequency ...

From behavioral economics to the factors driving everyday decision-making and motivation, behavioral science research is examining how human cognitive processes shape our personal and professional ...

Activation of DNR serotonin neurons can therefore lead to changes in motivation and behavior. Combining the new technique of ...