The biscuit category is highly penetrated at 96% and is also highly fragmented, more so within the larger snacking category. Oreo has enjoyed strong brand power across SE Asia, as a favorite cookie.

Nabisco revealed on Tuesday that three new products will be hitting stores in January: Oreo Black & White Cookies, Oreo Peanut Butter Cakesters and Oreo Gluten-Free Golden cookies. Both the Oreo ...