However, the recent rebrand discards its youthful nature for a more refined look, and many shoppers describe the new direction as ‘boring’. Deep burgundy shades have supplanted PLT's signature ...

PrettyLittleThing shoppers have hit out at brand after it unveiled a dramatic rebrand on Monday - with ... The brand has also updated its logo from eye-catching pink unicorns to a more understated ...

Yet, the recent overhaul has traded its playful reputation for something more sophisticated - to the disappointment of patrons who've deemed the new look "boring". The website now features deep ...

Stepping away from a sea of uniform brand logos, Desigual literally does a 180 as part of a new rebrand in collaboration with We Are Pi If the last couple ... The logo redesign was launched as part of ...