20 Strategies To Build An Employer Brand That Supports Employee Well-Being
HR leaders can build a strong employer brand by adopting a people-centric approach that prioritizes employee needs and ...
Six Ways to Grow Your Brand Without Losing Your Local Roots
As businesses expand beyond their hometown markets, maintaining an authentic connection to their local roots can become a challenge. Growth — especially on a national or global scale — often brings ...
How Gen Z’s ‘little treat culture’ is influencing brand marketing strategies
Glossier, Dove and Diet Coke are among the brands tapping into Gen Z’s tendency to splurge on desserts, trinkets and other ...
We’re in the age of ‘culture rot.’ Here’s how brands can avoid it
A new trend report by TBWA shows how brands can stop following culture and start contributing to it. Cultural relevance has ...
The Joy Factory: How Mattel Keeps Its Enduring Brands Present in Pop Culture
Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its ...
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February was power-packed in culture. Here are the brands that took note.
February was a particularly power-packed month in culture and entertainment. Obviously with tentpoles such as Black History ...
Inc5d
How This Beauty Brand Founder Celebrates Her Culture With a Hero Ingredient
But Ranavat wanted to ensure that her brand told the story of saffron and its importance in Indian culture. A cold variant of saffron milk, thandai, is a traditional drink for Holi, an annual ...
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The Joy Factory: How Mattel Keeps Its Enduring Brands Present in Pop Culture
That decades-old advertising slogan succinctly captures the brand promise of the sui generis ... It’s a testament to the strength of the culture established by Mattel founders Ruth and Elliot ...