The post-purchase journey greatly matters. For starters, returning customers, as outlined above, have up to a 60% propensity ...

Customer experience means engagement ... purposeful experience across channels is critical to build trust, reinforce brand recognition and stand out in a crowded market,” said Karissa Sachs ...

The CMO’s role has evolved from a creative steward of the brand to a strategic leader driving measurable business impact. By ...

Three ways your brand can take a page out of Damola and Red Lobsters approach to increase transparency, communication and ...

Here are four ways to use that data to ensure brands are delivering the end-to-end experience their customers are craving—and, in doing so, increase customer loyalty. Good marketing starts with ...

That's why it's critical to deliver a consistent brand experience across devices and platforms. One way to do this is by ...

Marketers often imagine an ideal customer experience—predictable, seamless, and linear.But in today’s interconnected world, ...

The India Brand Conclave 2025 brings together marketing visionaries, brand strategists, and industry leaders to discuss and ...

The partnership provides large UK retail brand with meaningful customer insights to inform change Medallia, Inc., the global leader in customer and employee experience, and Higher Oak, an experience ...