Branding agency Coley Porter Bell ... showed a graphic of a shopping trolley. The new design appears to be based on a brown Amazon parcel, with the company's signature smile and blue tape.

Amazon's Android app saw a significant design change, featuring a teal background and a simpler search bar layout last year.

Lauryn Bosstick, the force behind The Skinny Confidential, exemplifies this trend, showcasing how creators can leverage Amazon's vast ecosystem to scale their brands and tap into new revenue streams.