A brand’s ability to forge meaningful connections often lies not in what a brand offers, but in how it resonates emotionally ...

17 Strategies to Build a Unique Personal Brand Blend Business Insights With Humor One element I’ve incorporated into my brand is a blend of practical business insights with a touch of humor. I ...

Great customer experiences start with human connection, and technology should enhance, not replace these interactions.

The Web Development and Experience team plans, designs and implements digital tools and products used by members of the UMass Lowell (UML) community every day. The team oversees the uml.edu site and a ...

Sophia Das and Hanna Lankler launch The Rage Group, a personal branding and venture studio combining strategic brand ...

By bringing smart driving features to BYD’s more affordable, bestselling Dynasty and Ocean series of models, sales of which ...

How can you ensure you’re developing the optimal strategy for distributing your brand’s message? This module will provide you with the information necessary to develop SMART media strategies and ...

Let's have a look at a few standard approaches to brand differentiation. Developing a business strategy that works over the long term means building a relationship of trust with your target customers.

By Deborah Asantewaah SARFOIn today’s competitive landscape, mastering the art of strategic communication has become important for any company that wants to excel and a must-have skill for that ...

This programme is designed for marketing and non-marketing professionals with a minimum of 5 years of experience, who are responsible for developing and leading the delivery of brand strategy. Combine ...

Despite separate brand visions, positioning and values aligned to individual market needs, all three share a common purpose – to build better futures. In 2020-21, the organisation partnered with ...