A brand’s ability to forge meaningful connections often lies not in what a brand offers, but in how it resonates emotionally ...

Sophia Das and Hanna Lankler launch The Rage Group, a personal branding and venture studio combining strategic brand ...

This programme is designed for marketing and non-marketing professionals with a minimum of 5 years of experience, who are responsible for developing and leading the delivery of brand strategy. Combine ...

How can you ensure you’re developing the optimal strategy for distributing your brand’s message? This module will provide you with the information necessary to develop SMART media strategies and ...

The Web Development and Experience team plans, designs and implements digital tools and products used by members of the UMass Lowell (UML) community every day. The team oversees the uml.edu site and a ...

They invest so much in their personal brand: a person who knows their worth will always uphold it and keep developing their value. Just like a company brand defines who they are and what they ...

By Deborah Asantewaah SARFOIn today’s competitive landscape, mastering the art of strategic communication has become important for any company that wants to excel and a must-have skill for that ...

Let's have a look at a few standard approaches to brand differentiation. Developing a business strategy that works over the long term means building a relationship of trust with your target customers.

Great-West Lifeco is comprised of three main businesses in Europe: Canada Life UK, Canada Life Europe and Irish Life. Despite separate brand visions, positioning and values aligned to individual ...