Vaco Holdings, a $1B+ provider of Consulting, Managed Services, and Talent Solutions, has undergone a brand transformation to Highspring, uniting its businesses to deliver seamless, integrated ...

She has 15+ years of experience as a financial writer and technical analyst. Brand identity comprises distinctive elements—visual, verbal, and experiential—that a company uses to create a ...

It can be used alone when supported by other identity assets or when the audience is well acquainted with the brand. University Lockup (Stacked) The stacked version sets the RIT lettermark and the ...

The University of Guelph has announced a new brand identity for the institution and its Department of Athletics. The brand identity’s imagery draws on the university’s gryphon mascot and the gryphon ...

M+C Saatchi rebrands with ‘Cultural Power’, a framework designed to help brands harness cultural forces to drive demand and brand growth.