According to Harvard Business Review (HBR), companies with high scores on brand loyalty and customer loyalty market research metrics grow revenues 2.5 times faster than industry peers and deliver ...

Brand loyalty is essential to establishing a strong customer base and driving repeat sales. So, how can you build strong and lasting ties with customers? An infographic (below) from Media Update ...

Skin care brand Dieux Skin has built a fiercely loyal following by advocating for better skin health and cutting through the ...

For example, millennials are driven by personalization and convenience, and are more likely to appreciate digital touchpoints such as seamless online shopping, ...

Brand loyalty came in at 52.6% last year, the study found, up 1.8 percentage points from the previous year and closing in on the pre-pandemic 2019 benchmark of 54.2%. That number dropped as low as ...

Brand Keys, a New York–based client loyalty and engagement consultancy, publishes the annual syndicated study, which recognized Konica Minolta for being the leader in Brand Loyalty among all ...

Brand Keys, in compiling its 28th Annual Customer Loyalty Engagement Index, found that loyalty is more complex today, just as the consumer, the marketplace and marketing have become more complex. But ...

Generation X’s high-earning period in their lives, especially high brand loyalty and affinity for nicer things, makes them an optimal target for luxury brands, according to a new study by eMarketer.