Brand loyalty differs from customer loyalty programs, which require offering low prices and regular discounts to maintain best-deal-on-the-market status. Most established brand-name products ...

Customers can also rack up loyalty points for following the brand on social media, leaving a review, and referring a friend. Anand said the program has been "essential to our ecommerce model" and ...

Looking to keep your customers loyal? Here are the essential moments to focus on for retaining and expanding your customer ...

In the digital age especially, brand loyalty and hyper-personalization change rapidly. This era has ushered in a symbiotic relationship between loyalty programs and consumers, expanding the reach ...

Loyalty programs then create a personalised approach that encourages repeat purchases while strengthening the emotional connections with the brand, leading to long-term success. Learning ...

An experiential retail strategy aims to enhance the perception of the brand in the customers’ minds. Consider the example of PepperFry Limited, India ’s leading online marketplace for Furniture and ...

Opinions expressed by Forbes Contributors are their own. Gary Drenik is a writer covering AI, analytics and innovation. Most consumers are used to being prompted to join a loyalty program when ...

Cenomi Centers has entered a strategic partnership with world digital payments leader, Visa, to redefine the retail and ...