Brand Strategy walks you through the fundamental principles, the DNA, of branding while grounding you in the ways that digital technology and direct to customer are revolutionising brand management.

Implement consistent brand strategies to generate business growth. Access some of the world’s leading thinkers whose cutting-edge research in global business is grounded in real-world practicality.

But it doesn't happen to any company accidentally or on its own accord. It requires a lot of work and a solid, tested brand reputation management strategy. Many companies admit that online reputation ...

or brand management. Graduates also acquire practical methods and entrepreneurial tools to start their own business. Some students choose to continue their studies with a master’s degree in Strategic ...

Unprecedented pressures have challenged the established traditions of brand portfolio management over the past 18 months, revealing new imperatives that companies must now face. As the world nudges ...

Lief Labs, a premier formulation and product development innovator and manufacturer of dietary supplements, has announced the ...

Management outlined plans to strengthen ... Compared to Q3, Q4 featured a more detailed rollout of the "Grow Brand Love" strategy, emphasizing brand differentiation and efficiency measures.