Most Americans would prefer brand-name drugs—but end up buying generic versions because of the cost, new consumer research ...

You likely won’t notice a difference between your charging cords. But you’ll keep more money in your wallet by opting for the ...

Brands change their name for several different reasons, including repositioning, merger, acquisition, globalization of brands or to counter bad publicity or a negative image. The change can be major — ...

Brand names form an essential part of advertising campaigns and an important asset for businesses (Y. H. Lee & Ang, 2003, p. 323). Consumers rely heavily on them to identify goods and services for ...

An eyebrow soap kit reviewers love as an alternative to name brands to help you sculpt ... It works so well, reviewers ...