Colour is a powerful tool in the hands of a UX designer. By understanding the psychology of colour and applying it ...

The important thing to remember is that UB Blue and Hayes Hall White should be the predominant colors overall. When viewing all the pieces the university creates and applying the “squint test” to the ...

Our primary brand color is Northwestern Purple. The new Northwestern Purple is a custom ink color and can no longer be referenced by a Pantone number. Designers and vendors must refer to approved ...

OpenAI has finally unveiled its first major rebrand, with a similar but new logo, a new typeface, and colour palette. This ...