In today’s competitive market, branding is more than just a logo or a slogan. it’s about creating an emotional connection ...

Colour is a powerful tool in the hands of a UX designer. By understanding the psychology of colour and applying it ...

Our primary brand color is Northwestern Purple. The new Northwestern Purple is a custom ink color and can no longer be referenced by a Pantone number. Designers and vendors must refer to approved ...

The important thing to remember is that UB Blue and Hayes Hall White should be the predominant colors overall. When viewing all the pieces the university creates and applying the “squint test” to the ...

Digital Silk websites and digital marketing campaigns, has released a comprehensive guide on selecting brand colors.Choosing branding colors - Source: Digital SilkTo view an enhanced version of this ...

BMG has introduced a new brand identity, including a new symbol, updated color scheme, and redesigned website. According to ...