In today’s hyper-targeted, always-on market, there is increasing pressure to prioritize immediate short-term sales results ...

To maximize success, your strategic plan must be treated like a business treats theirs: one that is planned strategically and ...

Anuradha Bose, Senior VP - Marketing at JSW Paints, was honoured with the CMO Transformation Award at the Laqshya Pitch Best ...

He highlights branding errors like poor storytelling and premature expansion. Effective marketing strategies include focusing on local markets, building trust, and leveraging digital platforms to ...

Serial founder Kylie Jenner explains how she approached the new product launch of her canned vodka drink, Sprinter.

Her biggest career achievement came when she joined the ownership group of Hemline Tailored Brand Strategies as a valued ...

The Memphis-headquartered company has expanded its sports branding portfolio significantly over recent months, including in ...

The collaboration aims to strengthen New Era Machines' brand positioning, aligning it with its vision of innovation, ...

Building on this momentum, the company is proud to announce that it is unifying its extensive manufacturing brand lineup ...