And I'm like 'No, I have to sell beer, not sell a meme,'" Greg Butler told AdAge. Bud Light has struggled to remain relevant in recent years, but "Dilly Dilly" managed to become a viral hit for ...

Bud Light brought back its viral "Dilly Dilly" campaign in a weird crossover ad with Game of Thrones at the Super Bowl. The brand turned the phrase into a cultural phenomenon back in 2017.