Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...

The women behind Hanky Panky and Vera Bradley have built generation-spanning businesses—and they’re not ready to walk away ...

Whether you are launching a new law firm or seeking to improve your current brand, here are strategies for creating a brand ...

They need just a few clicks and just a few minutes to decide whether to contact you or your competitor. To build your online reputation and your personal brand, you need to present yourself as an ...

Building a brand can feel like navigating uncharted waters. Whether you’re starting from scratch or trying to redefine an existing identity, the process can seem overwhelming, especially in ...

From childhood friends to business partners, Konto Khalo’s founders are on a mission to change the way we view waste.

To bring a great idea to market, innovators need the right balance of people with vision, strategy and mobilization skills ...

The ruthless power plays and acidic one-line exchanges in HBO’s Succession offer some intriguing marketing lessons including ...

Question: I’m trying to build and develop my personal brand to raise my profile and gain more opportunities. I’m not getting a lot of uptake – what am I doing wrong? We asked Irene Mukasa ...

As the founder of Era of Nature, a skincare brand committed to using only pure, natural ingredients in their products, ...

NUEKPEBuilding brand equity can help to increase awareness and boost recognition to grow sales and profits long-term. Focusing on customers and how they perceive your brand can allow you to develop ...

Among the many insightful talks at PGC London this year, Sybo head of brand Adam Collier took to the stage to discuss Subway Surfers, one of the world’s most downloaded mobile games. Specifically, ...