If counterfeit products are left unchecked, South Korean food companies could suffer damage to their reputation, analysts say ...

The red lettering on the packaging unmistakably resembled Buldak Ramen, and the product’s character mascot, Hochi ... Instead of the Samyang Foods logo, “BINGOONE” was printed on the ...

In October and November, Samyang rolled out a variety of activations in New York and Los Angeles as part of its “Splash Buldak” campaign, which featured mascot appearances and “sauce exchange” pop-ups ...