A branding expert and reporter explain what Burger King is trying to say with its new logo. Photo illustration: Ryan Trefes News moves fast, and there's not always time to untangle the complex ...

Instead, working with the creative agency Jones Knowles Ritchie, it got an entire brand makeover. Burger King’s juicy new logo is a big success. Here’s why it works Lisa Smith, executive ...

Burger King is the latest fast-food chain to announce ... customers about the Colonel's past as a chef. The coffee brand's original logo featured a detailed drawing of a topless siren, a two ...