Brightly colored packaging does more than attract attention on store shelves. A new study in the Journal of Marketing reveals ...

The way buyers make decisions has changed dramatically. They are more informed, take a digital-first approach and expect ...

QR codes allow brands to create meaningful customer connections in new ways. They have the potential to transform passive ...

In addition to tariff concerns, the pressure of rising debt, extreme weather, and natural disasters are disrupting normal ...

The continued pressure of elevated prices, rising debt, concern among the Hispanic population, extreme weather, and natural ...

Discover how consumer behaviour has changed in 2025. Learn what brands must do to stay relevant and competitive in this new landscape.

In recent times, the increase in tariffs on goods imported from China has sparked a wave of panic buying among American consumers. This phenomenon is not just a fleeting reaction but reveals deeper ...

“Wellness is a constantly shifting paradigm of practices that work together to make the individual feel empowered,” said ...

Circana, LLC, unveiled new research, “Emerging Trends: Daypart Disruptions Impacting Consumer Behavior,” during the 2025 Growth Summit in Orlando, Florida. The study reveals the evolving dynamics of ...

Retailers are embracing omnichannel, AI and immersive tech to meet rising customer expectations and navigate shifting global ...