Choosing a signature scent is a deeply personal decision, but our purchases can be so easily swayed by social media trends. A ...

Ambery Saffron, $49, a cheaper alternative to Baccarat Rouge 540, $210, is a particular favorite, racking up hundreds of thousands of TikTok views in blindfolded perfume tests. As beauty editors ...

But Baccarat Rouge was never destined for a transitory existence. The original run sold out immediately and, when it was decided that it would be re-released and added to the permanent collection, a ...