French luxury brand Baccarat, known for its crystal glassware, Rouge 540 perfume and eponymous Manhattan hotel, is making ...

If you love fragrance and/or TikTok—or the combination of the two called #PerfumeTok—there's a very good chance you're acquainted with Maison Francis Kurkdjian's Baccarat Rouge 540.

Baccarat Rouge and scents like it (think Le Labo Santal 33 or Parfums de Marly’s Haltane) are, simply put, complex. Bernadette Lim, my favorite perfume expert and educator, attributed Baccarat ...

Kurky eau de parfum is decidedly whimsical next to other fragrances in the maison’s portfolio, including the viral Baccarat Rouge ... that idea with through this perfume.” ...