French luxury brand Baccarat, known for its crystal glassware, Rouge 540 perfume and eponymous Manhattan hotel, is making ...

If you're anything like me and have expensive perfume taste (guilty as charged), then you'll always be on the hunt for luxury perfume dupes. With some of our favourite high street brands, such as ...

Baccarat Rouge 540 is one of those scents that has an undeniable depth—meaning, you may not know which notes comprise of the perfume, but it sure smells good. Why is Baccarat Rouge 540 so famous?

If you love fragrance and/or TikTok—or the combination of the two called #PerfumeTok—there's a very good chance you're acquainted with Maison Francis Kurkdjian's Baccarat Rouge 540.