Design agency Bulletproof adds a contemporary twist to the brand’s historic identity, reimagining classic elements such as the Cadbury Dairy Milk Glass and a Half symbol Cadbury is one of those brands ...

This paper details the turnaround of one of the UK's most iconic brands, Cadbury. After years of decline precipitated by a hostile takeover and exacerbated by a loss of focus on its core product Dairy ...

A brand new Cadbury chocolate bar already being described as "the stuff of dreams" has begun rolling out in stores across the UK. The confectionery company is responsible for a range of popular ...

Stay ahead with the latest confectionery NPDs from Cadbury, Snickers, Ferrero, Hi-Chew and Fazer – from flavour innovation to functional ingredients and seasonal strategy.