Once a novelty, just four years after its launch chocolate brand Cadbury Dairy Milk Silk (CDM Silk) became nothing more than ordinary. Chocolate being an impulse-driven category, the brand was being ...

India's per capita chocolate consumption is ∽1/10th of the UK/US markets. Mondelez India launched Cadbury Silk as a premium chocolate offering under the brand of Cadbury Dairy Milk (CDM) in 2010, to ...