The man behind an iconic Canadian beer ad is back, 25 years later, with a new patriotic rallying cry. But this time, it’s not about selling drinks.

Joe, played by Canadian actor Jeff Douglas, was the fictional star of Molson's iconic beer ad back in 2000, which was ...

25 years after the legendary "Joe Canadian" beer commercial first captivated audiences, a bold new version has emerged, this time, not to sell beer but to celebrate Canadian pride. As the speaker ...

echoing the sentiments of Canadian pride and resilience. The remake of 2000 Molson Beer ad is back 25 years later, but this time, not to sell beer but rather to inspire Canadians about their ...

“Joe” from the beloved Molson Canadian “I Am Canadian” beer commercial is back and this time he’s speaking for all Canadians. Jeff Douglas, the actor who played “Joe” in the original 1990s ad, ...