You can substitute 1 cup of dark brown sugar + 1 tablespoon molasses for 1 8-ounce cone. It’s not brown sugar. Piloncillo may have similar taste and look like brown sugar.

The name Piloncillo — Spanish for brown sugar — refers to the fine, sandy brown soils across the ranch. The ranch stretches across Webb, Dimmit and LaSalle counties but traveling won't be a ...