Heirloom’s Rob Meyerson explores whether the horoscope-like world of brand archetypes is harming the industry. Maybe that’s ...

Understanding archetypes can help us recognise patterns ... and unresolved conflicts. Carl Jung’s teachings offer a roadmap to understanding ourselves at a profound level. His insights help ...

Brand archetypes are based on Carl Jung’s theory of a “collective unconscious”: everyone has a second psychic system that is identical in every human being. Brand archetypes are the Santa Claus of ...

Carl Jung is probably the best-known psychologist ... within human consciousness across space and time. By referring to archetypes like the artist, the jester, the magician, or the lover, Jung ...

Dungeons & Dragons includes Backgrounds and Alignments which help with roleplaying. Adding Carl Jung’s Persona and Shadow ...

Join us for an illuminating introduction to the psychology of Carl Jung and his groundbreaking ... concepts of the collective unconscious, the archetypes (including the shadow and the self ...