New research from Virginia Commonwealth University researcher Baobao Song, Ph.D., finds that endorsements and advocacy campaigns from BTS and other celebrities could change fans' advocacy behavior.

BTS fans enraged as J-Hope was touched inappropriately by a fan in the middle of his performance in Mexico. BTS' J-Hope has ...

BTS star Jin captivates fans as he becomes the MC at his personal trainer's wedding, showcasing his charisma and dedication ...

The BTS ARMY united to school those netizens who compared celebrity donations amidst South Korea's ongoing crisis, where people have lost their lives, homes, and livelihoods. One fan wrote on X ...

In recent weeks, South Korea has been grappling with devastating wildfires that have claimed at least 27 lives and left devastation in their wake. Celebrities and public figures are stepping up to ...

Jin and J-Hope have finished their military service. Saga, Jung Kook, V, Jimin and RM are expected to finish soon.

BTS is set for a reunion after military service, with the teaser for their project BTS 7 Moments released on March 17. Fans ...

K media | BTS Jungkook’s photocard (Butterful Fan Event Lucky Draw) was sold on eBay at 3,213 USD w/ 120 bids, becoming the ...

On October 28, 2023, an 8.2 magnitude earthquake struck Myanmar, sending shockwaves throughout the region. Reports indicate significant damage, with buildings collapsing and bridges breaking, ...

BTS said on Twitter. While fans expressed their pride for the 25 ... Jin also hosted a new variety show with famous Korean chef Baek Jong-won. The series is centered on two things: making alcohol ...