There's even Elf on the Shelf clothes, pets, and accessories to give your kids' Christmas pal their own ... you can check out the official website for videos, tips, and ideas for sending your ...

The tradition of an elf on a shelf goes way beyond ... During the weekends leading up to Christmas, the brothers are out and about while posting photos and videos. "I think it's just fun to ...

Parents with small children will no doubt be familiar with Elf on the Shelf. Like it or loathe it, the phenomenon has amassed a global following with more than 13 million families owning an elf set.