Coca-Cola scraps its logo in the return of an iconic campaign
"The first-of-its-kind campaign, which sparked a global phenomenon by swapping iconic Coca-Cola logos for personalised names, ...
Creative Bloq on MSN6 天
Coca-Cola just resurrected its most iconic campaign ever
Coca-Cola launched what was to become one its most successful branding campaigns. 'Share a Coke' saw the Coca-Cola logo ...
Coca-Cola brings back ‘Share a Coke’ for Gen Z
The custom labels are back for the first time in over a decade. Now, there are digital elements for even more personalization ...
Coca-Cola to revive ‘legendary’ bottles 12 years after being discontinued in the UK
COCA-COLA is set to bring back its “legendary” bottles 12 years after they were discontinued. The iconic bottles came out in ...
Marketing Week7 天
Coca-Cola brings back personalised cans with ‘Share a Coke’ campaign
First launched in 2011, the personalised packs delivered a sales uplift and engaged more young consumers, something Coke will ...
Coca-Cola revives ‘Share a Coke’ campaign with digital personalisation
Coca-Cola has revamped its ‘Share a Coke’ campaign, boosting its relevance for a new generation of soft drinks fans. The ...
Worcester News7 天
Coca-Cola re-launches popular personalised cans and bottles
Coca-Cola initially launched the "first-of-its-kind" campaign back in 2013, which saw the iconic logo replaced with people's names. Now the 'Share a Coke' campaign is back, with personalised Coca ...
New York Post5 天
Coca-Cola is reviving one of its most iconic products for ‘nostalgic’ Gen Z
Coca-Cola is reviving its iconic “Share a ... bottles and cans into personalized keepsakes and replacing the logo with popular first names. Now, as Gen Z seeks out more authentic connections ...