In the consumer goods space, few rivalries are as iconic or enduring as the one between The Coca-Cola Company KO and PepsiCo ...

It’s not just about likes and shares, we're talking and focusing on real-world moments of happiness and magic," said Teejae Sonza, senior marketing director of Coca-Cola Trademark for Coca-Cola ASP.

When Coca-Cola fully took control of BodyArmor in 2021 in a $5.6 billion deal, the company announced it had a goal of it “becoming the #1 global sports drink” and toppling PepsiCo’s Gatorade from its ...

Coca-Cola is bringing back its ‘Share a Coke’ campaign, which significantly boosted the brand’s sales when first launched and to this day is still quoted as one of the biggest personalised packaging ...

Coca-Cola has brought back its ‘Share a Coke’ campaign, allowing a new generation of consumers to see their names on Coke ...

Coca-Cola has relaunched its iconic “Share a Coke” campaign with a focus on shareability, customization and digital experiences as a way to engage Gen Z consumers, per details shared with Marketing ...

Coca-Cola is bringing back its Share a Coke campaign. The locally-born initiative will see personalised bottles return to the ...

Coca-Cola is bringing back its famous ‘Share a Coke’ campaign, hoping to introduce a new generation of consumers to the platform and offer digital experiences in addition to the personalised cans.

Deep-pocketed investors have adopted a bearish approach towards Coca-Cola (NYSE:KO), and it's something market players shouldn't ignore. Our tracking of public options records at Benzinga unveiled ...

Coca-Cola's economic moat stems from its strong brand, which shows that this is a very high-quality business. Having a wide presence, a broad product assortment, influential marketing, and paying ...

Today, given the advent of targeted marketing and AI tools, personalized campaigns just feel a lot less novel. Coca-Cola itself, for example, used AI in 2024 to make a holiday ad that was ...