Coca-Cola's UK TV ad campaign for the 2024 holiday season has launched The iconic 'Holidays Are Coming' ad has been recreated using AI Coca-Cola CMO Javiet Mexa says, "we want to bring Holidays ...

Javier Meza, the EU chief marketing officer at Coca-Cola, said they wanted to adapt to "today's times" by implementing the use of AI. "We didn't start by saying: 'OK, we need to do this with AI.