James Quincey, chairman and CEO of The Coca‑Cola Company, said despite the advancements in AI, the technology has its ...

Coca-Cola is using AI to scale personalisation in global marketing, building on the success of "Share a Coke." ...

Reactive advertising keeps brands in the cultural conversation, but does it build loyalty or just fuel fleeting buzz? As ...

Leadership in the digital age means being innovative, shaking things up, and taking risks, even if you’re the CEO of an ...

Activity in the prebiotic soda space is primed to ramp up as Coke promotes its first offering in the category and PepsiCo ...

North American media account to French rival Publicis (PUBGY) following a competitive tender, according to media reports on ...

At Adobe Summit, Coca-Cola CEO James Quincey shares his vision of a Minority Report-style future where we all appear in our own adverts, and get hounded by gen AI until we buy.

Coca-Cola (NYSE:KO) has experienced a notable 10.60% price increase over the past quarter, amid a backdrop of shareholder ...

Publicis Groupe has taken a chunk of business from Coca-Cola, a major client of WPP. Various reports put the value of the win ...