Inside Coke's covert campaign to downplay the risks of sugary soda. A new book shows how the company misled America.

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One of the "But Only With Pepsi" spots shows a man whooping at the news, telling his Coca-Cola guzzling friend: "You've still got the polar bear" - a reference to one of Coke's long-running brand ...

Coca-Cola brings back Share a Coke with both in-person and digital components. Focusing on positive messaging, the beverage ...

Coca-Cola drew criticism for rolling out an uninspired ... of morphing body appendages and explosions. At one point, a polar bear even yeets its offspring into an icy lake for no discernible ...

Welcome to Dongsan Park Zoo, where the star attraction is a docile, Coca-Cola chugging polar bear, except it’s too good to be true. In South Korean comedy Secret Zoo, Kang Tae-soo (Ahn Jae-hong ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Plus, you'll get a skip-the-line photo op with the World of Coca-Cola Polar Bear. Should you opt to stop by World of Coca-Cola, plan your itinerary so that your trip coincides with or is around ...

Sprite Boy! Why is this adorable little guy not still around? Coca-Cola seemingly left mascots behind after the polar bear days, but this green-haired boy is advertising gold. Designed to capture ...

TV and mobile screens to let users follow along with the iconic Coca-Cola bears in real-time while watching the game. The initiative also tied into Coca-Cola?s Arctic Home campaign to encourage ...

At Adobe Summit, Coca-Cola CEO James Quincey shares his vision of a Minority Report-style future ... The next stage in the firm’s gen AI journey was video, something it made use of in its most recent ...