The colour of your logo plays a crucial role in shaping your brand’s impact and perception. Each colour evokes distinct ...

Some brands are instantly recognizable by the color of their logos. Bright yellow arches on the horizon let you know a McDonald's is nearby. There's a good chance a big brown truck is delivering ...

An area free of graphics must be maintained around the logo. The clear area for both horizontal and vertical configurations is the height of the “O” in “College.” The two colors of the logo are the ...

Are you using, or planning to use the offical UN Sustainable Development Goals (SDGs) logo, including the colour wheel and 17 icons in your communications materials? Did you know that the SDG ...

The strength of the Northwestern Engineering palette is its consistency. Adhering to these color guidelines will result in clean, comprehensive communications that are instantly recognizable as ...