A study of the theory and practice of changing consumer behaviour through marketing programmes. The course critically evaluates traditional cognitive models of consumer behaviour and alternative ...

There are four main consumer behavior types: complex, dissonance-reducing, habitual, and variety-seeking. These behaviors influence purchasing decisions differently, depending on the product’s ...

As India moves toward stricter fuel economy standards under the third and fourth phases of Corporate Average Fuel Economy ...

A study of the changing nature of consumer behaviour in a dynamic environment. Psychological, sociological and individual factors are investigated with reference to how they affect consumer behaviour.