Marketing goes much deeper than just selling crayons, says Crayola CMO Vicky Lozano
The marketing boss and vice-president of The Drum Awards for Marketing Americas jury explains how the brand is on a mission ...
Country Living on MSN1 个月
Crayola Finally Brings Back Retired Color After Customer Demands
Crayola is finally bringing the much-loved, bright yellow crayon named Dandelion back into rotation. It will be part of a limited box collection of eight retired colors, including Blizzard Blue, Magic ...
来自MSN21 天
Crayola is reuniting adults with their childhood artwork. A surgeon returned to Allentown ...
James Nangeroni brought his wife and two children to the Allentown Art Museum on Saturday to retrieve his third-grade artwork as part of Crayola’s campaign to reunite the student-produced work ...
Warc1 年
Crayola: Colors of the world
Crayola believes every child should be able to creatively, and accurately, colour themselves into the world. Crayola began its inclusion journey in 1992 with its first multicultural crayon pack ...
Morning Call PA21 天
Crayola efforts reunite former Allentown resident with childhood artwork 33 years later
James Nangeroni brought his wife and two children to the Allentown Art Museum on Saturday to retrieve his third grade artwork as part of Crayola’s campaign to reunite the student-produced work ...
Warc25 天
Crayola: Colors of the world
Why is this work relevant for Creative Strategy? To develop a campaign that had a breakthrough creative strategy, we asked ourselves: why is equal and accurate representation/inclusion important?