“A deadline and a dream” – two essential components of the ideal brief according to illustrator Maira Kalman. Of course the brief is where we start our own creative endeavours, and it provides the ...

A creative brief is like a road map. A good brief leads to imaginative and persuasive ads. And gets you there quickly. A bad brief starts you off in the wrong direction. So you have to stop, figure ...

Why do agencies find it necessary to rewrite the client communications brief, transcribe it into their own formats and fill out their little boxes with their special headings before heading into ...