These are Japanese Dekotora trucks. "Dekotora" means "decorated." They are also known as art trucks. This subculture has been around for over 50 years. Dekotora became popular by the Torakku Yarô ...

dekotora. He also has spent around 5 million yen ($46,200 at current rates) to make his Mitsubishi Fuso light up the night. At this point the truck has become among the most important parts of his ...

Add to that the cost of custom airbrush art work ... Add the cost of a moderately priced new truck and the total value of a Dekotora truck could be more than $200,000. Additionally, there's ...

Those “dekotora” (decoration trucks) drew a lot of fans and families. Onlookers were constantly seen taking in their unique designs and snapping selfies with them on their smartphones.