A range of analytical techniques will be implemented using real-world data. Emphasis is also given to effective presentation of insights to a non-technical audience. The fourth number of the course ...

Summary: Today’s customer experience requires a combination of individualized insights, connected interactions and an agile approach to meet customers in the channel of their choosing.

The importance of insights into customer journey and how to use them to improve business strategy are examined in this ...

how are they getting better at building customer loyalty and driving sales? Do data-driven marketers have an advantage over traditional ones? Has access to more insights and information created ...

Cresta adds new agentic AI capabilities to enable businesses to ask questions in natural language and unlock new insights from customer conversations ...