An innovative, privacy-conscious alternative measures emotional responses without cameras by leveraging radio waves and AI.

Emotion mapping has introduced a crucial dimension to customer journey analysis. By tracking emotional patterns across touchpoints, we can identify specific moments that trigger positive or ...

Marketers often imagine an ideal customer experience—predictable, seamless, and linear.But in today’s interconnected world, ...

Brands should map out these emotional touch points across the entire customer journey and use a combination of qualitative and quantitative methods to track customer sentiment: To effectively manage ...

The emotions customers experience during the support journey can make or break the customer relationship. People are driven by emotion. We may think of ourselves as highly logical beings, and we can ...